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Which of These Basic Questions Should a Vision Statement Answer

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Which of these basic questions should a vision statement answer?


Definitions:

Prospective Purchasers

Potential buyers who are interested in acquiring goods, services, property, or other assets.

Trademark Violation

The unauthorized use of a trademark or service mark (or a substantially similar mark) on competing or related goods and services.

Bridging the Gap

The process of overcoming differences or discrepancies between two ideas, individuals, or groups to reach a mutual understanding or agreement.

Trademark Infringement

The unauthorized use of a trademark or a substantially similar mark in a way that is likely to cause confusion or deception about the source of goods or services.

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