In a BCG Matrix, All Divisions Are Called Question Marks

question 59

Essay

In a BCG Matrix, all divisions are called question marks, stars, cash cows or dogs. Define each of these terms.

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Definitions:

Generalization

The process in psychology by which a response is made to a stimulus similar to the one that originally elicited the response.

Observational Learning

A learning process whereby individuals acquire new behaviors or knowledge by observing and imitating others.

Higher-Order Conditioning

A procedure in which the conditioned stimulus in one conditioning experience is paired with a new neutral stimulus, creating a second (often weaker) conditioned stimulus. For example, an animal that has learned that a tone predicts food might then learn that a light predicts the tone and begin responding to the light alone. (Also called second-order conditioning.)

Mixed Emotional Reactions

Experiencing multiple emotions at the same time, which might be conflicting or complementary.