An Organization That Has a Low Relative Market Share Position

question 98

Multiple Choice

An organization that has a low relative market share position and competes in a slow-growth industry is referred to as a

• A) dog.
• B) question mark.
• C) star.
• D) cash cow.
• E) cowboy

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Definitions:

Positive Affect

A psychological concept referring to the expression of positive emotions or feelings such as happiness, joy, and excitement.

Product Benefits

The advantages or positive outcomes that consumers receive from using a product, which can be functional, emotional, or social.

Advertisement

A public promotion of some product or service aimed at attracting interest, engagement, or sales.

Purchase Situation Involvement

The degree of personal relevance and interest that a consumer perceives in a buying situation, influencing their decision-making process.