Questions to Ask When Interviewing Witnesses Include

question 5

Multiple Choice

Questions to ask when interviewing witnesses include:

• A) How and why
• B) Where and when
• C) What and who
• D) All the above

---

Definitions:

Target Market Segment

A specific portion of a broader target market identified as being most likely to respond positively to certain marketing strategies.

Perceptual Mapping

A visual technique used in marketing to display the perceptions of consumers towards a product, brand, or company.

Warranty Program

A service offered by manufacturers or sellers to repair or replace defective products within a certain time period after purchase.

Consumer Perceptions

The understanding or viewpoint of customers regarding products, services, or brands based on their experiences and information.