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Co-Branding
A marketing partnership between two or more brands to create a combined offer that leverages the unique strengths of each partner.
Family Branding
A marketing strategy where a company uses one brand name for multiple related products, aiming to leverage brand equity and simplify consumer choice.
Product Line Extension
The introduction of additional items in a given product category under the same brand name, often varying in size, flavor, or related attributes, to cater to different consumer needs or preferences.
Market Segment
A subgroup within a larger market, defined by its own unique preferences or characteristics, targeted by marketers for specific strategies.
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