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Sales Orientation
A business approach that focuses primarily on the sale of products or services, rather than understanding and meeting the needs of the customers.
Pricing Strategy
A plan or method used by companies to determine the best price for their products or services to maximize profits and meet market demands.
Five Cs
A marketing concept focusing on Customer, Company, Competitors, Collaborators, and Context as critical components of successful marketing strategies.
Company Objectives
Specific, measurable goals set by a business aiming to guide its operational and strategic decisions.
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