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If ,then .
New Product Development
The complete process of bringing a new product or service to the market, from idea generation and concept testing to design, production, and marketing.
Consumer Insights
The understanding and interpretation of customer data, behaviors, and feedback to drive product development, marketing strategies, and other business decisions.
Commercialization
The process of bringing a new product or service to the market, involving production, pricing, distribution, and marketing strategies.
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