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There is an essential paradox to all human societies: they are always ordered, yet they are always changing.
Hull And Spence
Psychologists Clark L. Hull and Kenneth Spence are known for their contributions to behaviorist theory, especially regarding motivation and learning processes.
Stimulus Generalization
the tendency for the conditioned response to be elicited by stimuli that are similar but not identical to the conditioned stimulus.
Conditioned Inhibition
The permanent inhibition of a specific behavior as a result of the continued failure of that response to reduce the drive state; alternatively, a stimulus (CS2) may develop the ability to suppress the response to another stimulus (CS1) when the CS1 is paired with a UCS and the CS2 is presented without UCS.
Excitatory Strength
The level of potential or ability of a stimulus to produce a response or a desired behavioral effect.
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