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If You Want to Change Audience Members' Opinions or Behaviors

question 10

True/False

If you want to change audience members' opinions or behaviors, you need to understand why they resist the change.


Definitions:

Behavioural Approach

A psychological perspective emphasizing the study of observable behavior and the effects of learning and environment on actions.

Personality

The characteristic set of behaviors, cognitions, and emotional patterns that evolve from biological and environmental factors.

Provocative Items

Materials or stimuli intended to evoke reactions or responses in subjects or audiences.

Narcissist

An individual with an excessive interest in or admiration of themselves, often disregarding the feelings of others.

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