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In the Ethical Communication feature in Chapter 16, the authors note that there are hundreds of potential fallacies that can distort or invalidate persuasive messages. Identify and describe two of the three factors described in this feature that lead to most fallacies.
Marketing Metrics
Quantitative measures used to evaluate, compare, and track marketing performance or effectiveness.
Bias For Action
A preference or inclination towards making decisions and acting on them quickly, often used in business to foster rapid experimentation and innovation.
Kelly Johnson
An influential American aeronautical engineer known for his role in designing several pivotal Lockheed aircraft and founding the Skunk Works research and development program.
Strategic Marketing Process
A methodical approach to planning and executing marketing strategies that align with a company's overarching goals.
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