The Primary Goal of Informatory Communication Is to Create or Increase

question 23

True/False

The primary goal of informatory communication is to create or increase audience awareness about a topic area.

---

Definitions:

Trial Closes

Trial closes are techniques used in sales to gauge a potential buyer's interest or readiness to make a purchase through suggestive questioning or statements before making the final closing attempt.

Selling Point

A selling point is a unique feature or benefit of a product or service that makes it attractive to potential customers.

Negative Objection

A type of resistance or concern raised by a prospect that could potentially hinder a sale.

Close the Sale

The final step in the sales process where the salesperson successfully secures a commitment from the buyer to make a purchase.