Examlex
Purpose asks, "What should I talk about?"
Buying Center
A group of individuals within an organization who are responsible for making purchasing decisions, often comprising members from different departments and roles.
Influencer
The buying center participant whose views influence other members of the buying center in making the final decision.
Macintosh Computers
A line of personal computers designed, developed, and marketed by Apple Inc., noted for its innovative user interface.
Buying Center
A group of individuals within an organization who are involved in making a purchase decision, each playing different roles in the process.
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