Write Two Purpose Statements That Adhere to the Characteristics of Specificity

question 40

Essay

Write two purpose statements that adhere to the characteristics of specificity, achievability, and relevance. Explain why each purpose statement conforms to these characteristics.

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Definitions:

Salesperson's Presentation Mix

A salesperson's presentation mix involves the combination of verbal communication, visual aids, demonstrations, and personal selling techniques used to effectively engage and persuade a potential customer.

Proof

Evidence or argument establishing a fact or the truth of a statement or proposition.

Conviction

In the conviction step of the prospect’s mental buying process, the salesperson should strive to develop a strong belief that the product is best suited to the prospect’s specific needs. It is established when no doubts remain about purchasing the product.

Trial Close

A sales technique where the seller asks a prospective buyer for their opinion or a minor decision regarding the sale, used to gauge interest or objections early.