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A study of grocery store applicants found that applicants believed that customers should follow company policies in order to deserve help and should
Behavioral Contrast
The change in the strength of one response occurring in the context of the changed reinforcement conditions for an alternative response.
Lashley-Wade Model
A theoretical framework for understanding how behavior is learned and modified, although not widely recognized, it suggests a focus on experimental analysis of behavior.
Discrimination Training
The process of reinforcing a response to a specific stimulus while not reinforcing responses to similar stimuli, thereby teaching the subject to differentiate between the stimuli.
Generalization Test Stimuli
Stimuli that are not exactly the same as the conditioned stimulus but are similar enough to elicit the conditioned response, used to test the breadth of stimulus generalization.
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