Examlex
Your textbook discusses some of the tensions or strains that occur when friendship and work relationships collide. Describe three of these strains and how they affect workplace productivity and employee satisfaction.
Brand Extension
Brand extension involves using an existing brand name on a new product category, levering brand equity to enter new markets or sectors.
Sugar-Free Drink
A beverage that does not contain sugar, often sweetened with artificial sweeteners or natural alternatives.
Product Line Extension
The addition of new products to an existing product line to attract new customers or to capitalize on existing brand loyalty within the market.
Product Life Cycle
The stages a product goes through from development and introduction to the market, through growth and maturity, and eventually decline.
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