Examlex
A mixed message is a contradiction between verbal and nonverbal meanings.
Retailer
A business or person that sells goods to the consumer, as opposed to a wholesaler or supplier.
Cost
The value spent to acquire or produce something, including the amount of money, time, or resources.
Selling Price
The price at which a product or service is offered for sale to a purchaser.
Mark-up
The amount added to the cost price of goods to cover overhead and profit; the difference between the selling price and the cost price.
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