__________ Are the Specific Plans of Action You Select to Help

question 51

Multiple Choice

__________ are the specific plans of action you select to help you communicate your intended message effectively.

• A) Theories
• B) Strategies
• C) Skills
• D) Resources
• E) Rules

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Definitions:

Brand Relevance

Describes the degree to which a brand or product meets the needs and desires of its targeted consumers, influencing their purchase decisions.

Signalling Value

The information that a product, service, or action conveys to others, often used in marketing to indicate quality, status, or other desirable attributes.

Linking Value

The process or benefit of connecting brands or products with consumers’ personal values, identities, or lifestyles, enhancing brand loyalty and engagement.

Use Value

The usefulness of a good or service as determined by its ability to satisfy needs or wants, as opposed to its exchange value or price in the market.