Yahoo!'s Mobile Team Didn't Have an Executive Champion to Protect

question 1

Multiple Choice

Yahoo!'s mobile team didn't have an executive champion to protect and nurture the team during the pioneering phase when financial results couldn't be realized. It couldn't show substantial results, so managers were reassigned. This is an example of:

• A) social engineering
• B) the Creosote Bush effect
• C) overspending on unproven projects
• D) the options portfolio of innovation

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Definitions:

Death Rates

Statistical measures representing the number of deaths within a specific population during a set period of time.

Decreased Dramatically

A significant reduction or drop in quantity or frequency.

Internal Failure Cost

Costs associated with defects found before the product is delivered to the customer, part of Quality Costs.

External Failure Cost

Costs incurred when a product fails to meet quality standards after being delivered to the customer, including returns, repairs, and warranty claims.