The Paths Through Which Products or Services Get to Customers

question 20

Multiple Choice

The paths through which products or services get to customers are known as _____.

• A) information pathways
• B) vertical markets
• C) distribution channels
• D) proxy networks
• E) horizontal markets

---

Definitions:

Trained Staff

Employees who have received specific education, instruction, and practice to improve their skills and competencies for their job roles.

Controlled

In a business context, it refers to the ability to direct the management and policies of a company through ownership, contract, or influence.

Recognition Criteria

The specific conditions that must be met for a particular element (asset, liability, income, or expense) to be recognized on the financial statements.

Financial Statements

Formal records of the financial activities and position of a business, institution, or individual, typically comprising the balance sheet, income statement, and cash flow statement.