Which of the Following Is True of Google's Discounting Scheme

question 41

Multiple Choice

Which of the following is true of Google's discounting scheme for advertisers?

• A) Advertisers get incremental discounts on their original CPC for every thousand clicks.
• B) Advertisers pay the average CPC of all those displayed ads that are ranked below their ad.
• C) Advertisers pay only ninety percent of their original CPC rate for every thousand clicks.
• D) Advertisers pay one cent more than the minimum needed to retain an ad's position on a page.
• E) Advertisers pay the equivalent of the CPC bid by the worst performing ads, taken in a reverse sequence.

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Definitions:

Sampling Distribution

The probability distribution of a statistic (e.g., the mean) obtained from a large number of samples drawn from a specific population.

Standard Deviation

A measure of the dispersion of a set of data from its mean, indicating how spread out the data points are.

Standard Deviation

A statistic that quantifies the amount of variation or dispersion of a set of data values.

Sample Size

The number of individual observations or data points used in a statistical sample.