Which of the Following Measures Can Advertisers Take to Prevent

question 103

Multiple Choice

Which of the following measures can advertisers take to prevent embarrassment through content adjacency issues?

• A) Using negative keywords
• B) Turning off the "comments" feature on Web sites
• C) Migrating to contextual advertising
• D) Switching over to graphical ads and interstitials
• E) Using collaborative filtering software

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Definitions:

Capital Gains

The profit realized from the sale of assets like stocks, bonds, or real estate, when the selling price exceeds the purchase price.

Marginal Tax Rates

The rate at which the last dollar of income is taxed, showing the percentage of tax applied to your income for each tax bracket.

Total Tax

The comprehensive sum of all taxes a person or entity is liable to pay, including federal, state, local, and other forms of taxes.

Provincial Tax Brackets

The divisions at which tax rates change in a progressive tax system within specific provinces or territories.