CPM Refers To

question 18

Multiple Choice

CPM refers to:

• A) ad rates quoted in cost per thousand impressions.
• B) ad rates quoted in cost per million impressions.
• C) the maximum amount of money an advertiser is willing to pay for each click on their ad.
• D) the cost an advertiser is willing to pay for a particular amount of time a surfer spends on an ad.
• E) a method of charging for advertising whenever a user performs a specified action such as signing up for a service, requesting material, or making a purchase.

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Definitions:

Risk-averse

describes an individual or entity that prefers to avoid risk and opts for the option with the least uncertainty.

Risk Premium

The additional return expected by an investor for taking on a higher level of risk compared with a risk-free investment.

Utils

A hypothetical unit of measurement used in economics to quantify the amount of utility or satisfaction gained by consuming goods and services.

Outcomes

The results or effects of actions, decisions, or policies, with a broader application beyond purely economic contexts.