A Potential Roadblock to Transition of DSL to FTTH Is

question 34

Multiple Choice

A potential roadblock to transition of DSL to FTTH is the:

• A) high costs of building entirely new networks.
• B) scarcity of the material required to create the cables.
• C) impracticality of switching to a technology that is not proven yet.
• D) location driven quality of service offered by fiber optic technology.
• E) high possibility of external interference and hence, fears of information security.

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Definitions:

Targeting Markets

The process of identifying and focusing on specific segments of a broader market that a company wishes to sell to, often characterized by distinct needs, preferences, or demographic profiles.

Undifferentiated Targeting

A targeting strategy that approaches the marketplace as one large segment.

Differentiated Targeting

A targeting strategy that simultaneously pursues several different market segments, usually with a different strategy for each.

Niche Marketing

A targeting strategy that involves pursuing a large share of a small market segment.