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??????????????Database technology known by the term __________________ is especially popular with Internet firms that rely on massive, unwieldy, and disparately structured data and this technology is often at the heart of what are often characterized as "big data" efforts.
Gatekeeper
An individual or entity that controls access to something, often used in contexts such as information flow, decision-making processes, or access to markets or services.
Decider
The person in a group or organization who has the power and authority to make final decisions.
Modified Rebuy
A buying situation in which an organization modifies the specifications, prices, or other terms of a previously purchased product or service.
Software Company
A business that specializes in developing, distributing, and maintaining software applications or systems.
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