Data Mining Is Leveraged by Some Firms to Determine Which

question 34

Multiple Choice

Data mining is leveraged by some firms to determine which products customers buy together, and how an organization can use this information to cross-sell more products or services. This area of application of data mining is referred to as:

• A) market basket analysis.
• B) expert systems.
• C) customer churn.
• D) customer segmentation.
• E) vertical integration.

---

Definitions:

Active-Passive

A contrast between taking initiative and being reactive or inert in a situation.

Glorification

The act of praising or honoring someone or something in an excessive or overstated manner.

Introverts

Individuals who tend to be more inward-turning, focusing on internal thoughts, feelings, and moods rather than seeking out external stimulation.

Social Skills

Abilities used to communicate and interact with others effectively, encompassing both verbal and non-verbal communication, empathy, and listening skills.