Developers Who Make Applications Create _____ That Have the Potential

question 38

Multiple Choice

Developers who make applications create _____ that have the potential to add value to Facebook beyond what the firm itself provides to its users.

• A) switching costs
• B) distribution channels
• C) one-sided markets
• D) complementary benefits
• E) private equity shares

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Definitions:

Customer Expectations

Refers to the set of beliefs or standards that consumers have regarding products, services, or brand experiences.

Service Gaps Model

A framework identifying discrepancies between customer expectations and the actual services received.

Product Creation Process

Involves the steps and stages from conceiving a new product idea to the final launch and post-launch assessment in the market.

Reliability Service Dimension

An aspect of service quality referring to the ability of a company to perform the promised service dependably and accurately.