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WeChat Has Proven to Be a Successful App-Based Platform in China

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Essay

WeChat has proven to be a successful app-based platform in China. What does WeChat offer? How has Facebook tried to expand Messenger into a platform?


Definitions:

Classical Conditioning

A mode of learning through which two stimuli are systematically associated; a reaction that is initially provoked by the second stimulus soon gets provoked by the first stimulus.

Observational Learning

A learning process where individuals observe and mimic the behavior of others, acquiring new skills or behaviors without direct experience.

Negative Reinforcement

is a behavioral psychology concept where the removal of an unfavorable outcome or stimulus strengthens a behavior.

Reinforcement Contingencies

The conditions or rules that determine whether responses lead to the presentation of reinforcers.

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