The Term "Content Adjacency" Refers To

question 44

Multiple Choice

The term "content adjacency" refers to:

• A) placing advertisements to reach consumers based on various traits such as demographics and purchase history.
• B) a technique used by online publishers to increase the effectiveness of their campaigns.
• C) advertisements that are targeted based on a user's query.
• D) a concern that an advertisement will run near offensive material, embarrassing an advertiser and/or degrading their products or brands.
• E) problems associated with advertisements that run before a user arrives at the home page of a website.

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Definitions:

Social Mobility

The movement of individuals or groups within the hierarchical system of social classes.

Apartheid

The system of segregation of racial and ethnic groups that was legal in South Africa between 1948 and 1991.

White Collar

A description characterizing lower-level professional and management workers and some highly skilled laborers in technical jobs.

Lower-management

The level of management directly supervising frontline employees, responsible for day-to-day operational decisions and implementing higher management policies.