CPM Refers To

question 52

Multiple Choice

CPM refers to:

• A) each instance of an advertisement being viewed by a user.
• B) cost per thousand impressions.
• C) a concept where advertisers do not pay unless someone clicks on their ad.
• D) the maximum amounts of money advertisers are willing to pay for each click on their ads.
• E) the number of users who clicked an ad divided by the number of times the ad was delivered.

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Definitions:

Monte Carlo Sampling

A statistical technique that utilizes random sampling and probability to solve problems that might be deterministic in principle.

Latin Hypercube Sampling

A statistical method used in simulations that stratifies the sample space to ensure a more comprehensive exploration of variables across their entire range of values.

Assumption's Probability Distribution

The theoretical distribution of probabilities assigned to all possible values of a variable based on certain assumptions.

NPV

Net Present Value; a financial metric used to evaluate the profitability of an investment, calculated by subtracting the present value of cash outflows from the present value of cash inflows.