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Incumbents are most likely to receive large campaign contributions.
Marketing Strategy
A comprehensive plan formulated by an organization to achieve its marketing objectives and satisfy target market needs.
Product Development
The creation of new products or improvements to existing products, including design, manufacturing, and marketing considerations.
Marketing Mix
A set of actions, or tactics, that a company uses to promote its brand or product in the market, commonly identified as product, price, place, and promotion.
Communication
The exchange of information, ideas, or feelings between individuals or groups through speaking, writing, or other methods.
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