A Grassroots Lobbying Campaign Occurs

question 59

Multiple Choice

A grassroots lobbying campaign occurs

• A) when an interest group mobilizes its members and their families throughout the country to write their representatives in support of the group's position.
• B) when a spontaneous show of political support for a particular position manifests itself.
• C) when interest groups organize to support a dark-horse presidential candidate.
• D) before a session of Congress formally begins.
• E) when an interest group buys advertisements in newspapers around the country in order to publicize an issue.

---

Definitions:

Goodwill

The intangible asset that represents the value of a company's brand, customer relationships, and positive reputation.

Documentation

The capture, recording, and maintenance of documents or records that provide evidence or information pertaining to a specific topic or activity.

Persuade

To persuade is to convince someone to do or believe something through reasoning, argumentation, or appeal to emotions.

Audience Oriented

A communication approach tailored to meet the specific needs and preferences of the targeted audience.