Spot Advertisements Are Useful Because They

question 12

Multiple Choice

Spot advertisements are useful because they

• A) permit a candidate's message to be delivered to a target audience before people can tune out.
• B) are essentially free of charge, because the media needs to fill the "spot."
• C) are funded through a loophole in campaign finance laws.
• D) are the best means for an audience to get the most information about the policy preferences of candidates, rather than the candidates' personalities.
• E) are funded by nonpartisan organizations rather than candidates.

---

Definitions:

Unit Elastic

A situation in demand or supply where the elasticity is exactly one, indicating that a change in price results in a proportionate change in the quantity demanded or supplied.

Total Revenue

The total amount of money received by a firm from selling its goods or services.

Price Elastic

Describes how sensitive the demand for a good or service is to changes in its price.

Income Elasticity

A measure of how much the demand for a good or service changes in response to a change in the income of consumers.