The Increased Importance That Politicians Have Placed on Public Opinion

question 13

Multiple Choice

The increased importance that politicians have placed on public opinion polls over the last 50 years is due partly to

• A) The fact that public opinion polling is provided to political leaders free of charge.
• B) The fact that the Supreme Court has struck down a number of state and federal laws that made public opinion polling illegal.
• C) The fact that it has become very difficult for political leaders to experience public opinion directly.
• D) The fact that media organizations no longer cover political issues as much as they once did.
• E) The fact that protections for freedom of speech have increased dramatically.

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Definitions:

Propensity Models

Statistical techniques and models used to predict the likelihood that individuals will perform a certain action, like making a purchase or clicking a link.

Cluster Analysis

A statistical method used to group objects or data points in such a way that those within the same group are more similar to each other than to those in other groups.

Influencers

Individuals with the ability to impact others' buying decisions through their authority, expertise, standing, or relationship with the audience.

Social Listening

The process of monitoring digital conversations to understand what customers are saying about a brand or industry online.