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Describe How Public Opinion Is Measured

question 43

Essay

Describe how public opinion is measured. What is sampling and what is it meant to accomplish? Describe some of the problems and biases of polling, such as push polling and question wording. How do the social desirability effect and the bandwagon effect each distort the measurement of opinion?


Definitions:

Cost-effective

A term describing a process, action, or method that achieves its intended outcomes without excessive expenditure, providing the best possible return on investment.

Allergic Reaction

An immune system response to a foreign substance that is typically not harmful to the body, such as pollen, pet dander, or certain foods.

Market Segments

Divisions within a market that are identified by specific needs and characteristics, allowing for targeted marketing strategies.

Profit

The money left after a for-profit organization subtracts its total expenses from its total revenues and is the reward for the risk it undertakes in marketing its offerings.

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