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In the University of Michigan affirmative action cases,the Supreme Court
Opinion Leader
An individual who has a significant influence over the attitudes, opinions, or behaviors of others within a specific group or community.
Influencer Marketing Model
A strategy in marketing that focuses on using key leaders or influencers to drive a brand’s message to the larger market.
Online Presence
The visibility and availability of a brand or individual on the internet through websites, social media, and other online platforms.
Self-Designating Method
A research technique where participants classify themselves into categories or groups, such as identifying their own social class.
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