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Brand Extension
A marketing strategy in which a firm uses an established brand name to introduce new products or services in a different category.
Line Extension
A marketing strategy where a company introduces additional items in the same product category under the same brand name, such as new flavors, sizes, or other variations.
Brand Dilution
The weakening of a brand's power and value due to overuse, overextension, or ineffective marketing strategies, leading to a loss of brand exclusivity and consumer confusion.
Low-calorie Chip
A snack food designed with reduced caloric content compared to traditional chips, often through alternative ingredients or cooking methods.
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