Suppose That a Retailer Sells F(p, A) Units of an Item

question 79

Multiple Choice

Suppose that a retailer sells f(p, a) units of an item, where p is the price per unit of the item and a is the amount of money spent on advertising that item. Which of the following indicates that as the amount spent on advertising is decreased, demand for the item also decreases?

• A) \(\frac { \partial f } { \partial a }\) (50, 75) = -10
• B) \(\frac { \partial f } { \partial p }\) (50, 25) = -1
• C) \(\frac { \partial f } { \partial p }\) (50, -1) = -5
• D) \(\frac { \partial f } { \partial a }\) (50, 25) = 10

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Definitions:

Dramaturgical Perspective

An approach in sociology that depicts human interaction as theatrical performances where individuals are actors playing roles.

Impression Management

A process by which people attempt to control how others perceive them.

Cohesiveness

The degree to which members of a group or organization are united in their pursuit of common goals and exhibit loyalty to each other.

Society

A group of individuals living together in a more or less ordered community, sharing cultures, traditions, and values.