According to the BCG Matrix, Executives Must Decide Whether to Build

question 27

True/False

According to the BCG matrix, executives must decide whether to build cash cows into stars or divest them.

---

Definitions:

Arbitrary Cutoff Number

A designated numerical limit set without a specific rationale or basis, often used for categorization or decision-making.

Decision Rule

A guideline or criterion for making a choice between alternatives, especially in analysis or planning.

Circuit Protection

Various methods or devices used to protect electrical circuits from excessive current, preventing damage and hazards.

Marker Lights

Lights mounted on the exterior of vehicles to indicate the vehicle's presence and dimensions to other road users.