Sheets Brand Energy Strips Experimented with a Strategy in 2011

question 64

Multiple Choice

Sheets Brand Energy Strips experimented with a strategy in 2011.The firm made a deal with the Atlanta branch of Budget Rent a Car to wrap rental cars with an ad.The benefit to customers is that driving one of these mobile billboards saved a lot of money.A renter who would have paid $300 for a four day rental only needed to pay $88 to rent a car featuring the wrap.Sheets benefitted because the cars spread their brand everywhere that they travelled.Sheets used which of the following strategies?

• A)Market penetration
• B)Product development
• C)Related diversification
• D)Horizontal integration
• E)Vertical integration

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Definitions:

Ontario Bird Count

An event or initiative focused on counting bird species and populations within the province of Ontario to track avian biodiversity and population trends.

Outliers

Data points that differ significantly from other observations, which can occur due to variability in the measurement or possibly indicate experimental error.

Median

The middle value in a data set when the values are arranged in ascending or descending order.

Skewed

Refers to a distribution that is asymmetrical, with data points tending to be more spread out on one side of the mean than the other.