Forward Vertical Integration Involves

question 68

Multiple Choice

Forward vertical integration involves:

• A) entering a supplier's business.
• B) moving into a new value chain.
• C) launching new products in the existing market.
• D) selling existing products in new markets.
• E) entering a buyer's business.

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Definitions:

Supplier Development

The process of working with suppliers to improve their performance and capabilities in order to meet the buying firm's supply chain requirements.

Organizational Buyers

Businesses or entities that purchase products or services for use in the production of other goods and services, for resale, or for operational purposes.

Deliberate Effort

A conscious and intentional action or endeavor aimed at achieving a specific outcome or goal.

Organizational Buying Criteria

Factors that businesses consider when making purchasing decisions, including price, quality, service, and supplier reputation.