In a BCG Matrix, Units Categorized as Question Marks Are

question 55

Multiple Choice

In a BCG matrix, units categorized as question marks are:

• A) loss-making units with bleak prospects.
• B) high market share units within slow growing industries
• C) low market share units within slow growing industries.
• D) low market share units within fast growing industries.
• E) good candidates for divestment.

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Bass's Transformational Leadership

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