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Genentech's early development of biotechnology allowed it to overcome many of the pharmaceutical industry's traditional entry barriers (such as financial capital and distribution networks) and become a profitable firm. This is an example of a _____ strategy.
Sales Message
A communication designed to influence a potential buyer to purchase a product or service.
Driving for Sale
A sales strategy aimed at aggressively pushing a product or service to achieve quick sales results.
Proposals
Documents presented with the aim to suggest a plan or idea for consideration or action.
Reports
Papers organized in a particular way to convey data to a targeted group for a defined reason.
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