Examlex

Solved

Genentech's Early Development of Biotechnology Allowed It to Overcome Many

question 78

Multiple Choice

Genentech's early development of biotechnology allowed it to overcome many of the pharmaceutical industry's traditional entry barriers (such as financial capital and distribution networks) and become a profitable firm. This is an example of a _____ strategy.


Definitions:

Sales Message

A communication designed to influence a potential buyer to purchase a product or service.

Driving for Sale

A sales strategy aimed at aggressively pushing a product or service to achieve quick sales results.

Proposals

Documents presented with the aim to suggest a plan or idea for consideration or action.

Reports

Papers organized in a particular way to convey data to a targeted group for a defined reason.

Related Questions