When IKEA Enters a New Country, It Opens Just One

question 39

Multiple Choice

When IKEA enters a new country, it opens just one store. This store is then used as a showcase to establish IKEA's brand. Once IKEA gains brand recognition in a country, more stores are established. This is an example of the _____ strategy.

• A) blue ocean
• B) disruptive
• C) foothold
• D) bricolage
• E) first mover

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Definitions:

Bacterial Exotoxins

Potentially harmful proteins secreted by bacteria into their external environment, capable of causing various diseases in host organisms.

Cells

The basic building blocks of all living organisms, consisting of a nucleus and cytoplasm within a membrane.

Reverse Transcriptase

An enzyme that assembles a strand of DNA (cDNA) on an mRNA template.