When Threatened with Cheaper Microprocessors from Firms Like AMD, Intel

question 68

Multiple Choice

When threatened with cheaper microprocessors from firms like AMD, Intel launched Celeron for retaining the lower-end of the chip market without devaluing its existing brand, Intel. Celeron is an example of a _____ brand.

• A) mass
• B) value
• C) fighting
• D) defender
• E) niche

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Definitions:

Amygdala

A region in the brain involved in experiencing emotions, particularly fear and pleasure.

False Memories

A phenomenon where a person recalls something that did not happen or recalls it differently from the way it actually happened.

Highly Superior Autobiographical Memory

An extraordinary ability to recall one's personal past events in great detail.

Amnesia

Partial or total loss of memory.