Which of the Following Is One of the Four Ps

question 63

Multiple Choice

Which of the following is one of the four Ps of the marketing mix?

• A) Process
• B) Physical evidence
• C) People
• D) Promotion
• E) Planning

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Definitions:

Direct Labor-hour

A measure of the amount of time spent by workers directly involved in the production process to manufacture a product.

High-low Method

An approach in cost accounting to determine variable and fixed charges, based on analyzing the activity's minimum and maximum levels.

Job-Order Costing

A costing system used in situations where many different products, jobs, or services are produced each period.

Process Costing

A costing method used when essentially homogeneous products are produced on a continuous basis.