Buyers Are Less Powerful When They Face Little or No

question 67

True/False

Buyers are less powerful when they face little or no switching costs in changing vendors.

---

Definitions:

Location

Refers to a specific place or position within a physical or virtual space.

Power

The ability or capacity to influence or control the behavior of others or the outcome of events.

Compliance Strategies

Techniques used to persuade or influence someone to conform to rules or wishes.

Persuasion

The process of convincing someone to do or believe something through reasoning or the use of emotion.