A Company That Manufactures Soaps Could Not Sell Its Products

question 37

Multiple Choice

A company that manufactures soaps could not sell its products despite spending a good amount on advertisements. Therefore, management decided to use the concept of direct marketing. They thought of appointing a large number of salespersons who would do door-to-door selling of the product. This is an example of a strategic:

• A) ploy.
• B) plan.
• C) position.
• D) pattern.
• E) perspective.

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Definitions:

Specific Functions

Pertains to distinct tasks or roles designated to individuals, groups, or mechanisms within a system.

Cabinet-Level Department

Departments within the executive branch of the United States government, each led by a Cabinet member who serves as an advisor to the President.

Congress

The legislative body of a country, particularly in the United States, composed of the Senate and the House of Representatives.

Acquisitive Model

A theory in public administration that suggests bureaucracies and governmental agencies are primarily motivated by the desire to expand their budgets and staff, increasing their power.