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Roomz, a Mid-Range Hotel, Used to Provide Only Food and Accommodation

question 12

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Roomz, a mid-range hotel, used to provide only food and accommodation facilities. It soon realized that most of its customers are foreign tourists who constantly ask for directions and advice on places to visit. The hotel then decided to start a travel desk which would help tourists select and visit places of historical and cultural significance. This is an example of a(n) _____ strategy.


Definitions:

Stock Price

The cost of purchasing a share of a company in the stock market, reflecting the company's current market value.

Shareholders

Individuals or entities that own shares in a corporation, giving them a claim on part of the company's assets and earnings.

Dividend Practices

Refers to corporate policies and strategies regarding the distribution of profits to shareholders in the form of dividends.

Earnings in Dividends

This term is not standard; likely refers to the portion of a company's earnings distributed to shareholders in the form of dividends.

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