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New Products
Goods or services that have been recently developed, introduced to the market, or innovated to meet consumer needs.
Monopolistic Competition
A market structure in which many firms sell a differentiated product, entry is relatively easy, each firm has some control over its product price, and there is considerable nonprice competition.
Market Structure
The characteristics of an industry that define the likely behavior and performance of its firms. The primary characteristics are the number of firms in the industry, whether they are selling a differentiated product, the ease of entry, and how much control firms have over output prices. The most commonly discussed market structures are pure competition, monopolistic competition, oligopoly, pure monopoly, and monopsony.
Product Development
The process of bringing a new product or service to the market, which includes ideation, design, development, testing, and launching.
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