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An incidental beneficiary is not entitled to enforce the promise of a promisor.
Market Segments
Groups of potential customers with similar needs, desires, and characteristics that a company targets with specific products or marketing campaigns.
Segmenting
The process of dividing a larger market into smaller groups or segments with similar needs, characteristics, or behavior, to target marketing efforts more effectively.
Repositioning
The process of changing the market's perception of a product or brand over time to target a new segment or market.
International Market Segmentation
The process of dividing the total market for a good or service into several smaller, internally homogeneous groups across different countries or regions.
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